Shining in Brazil | HARISON Makes an Appearance at Fitness Brasil Expo 2026

The grand fitness event in South America has officially kicked off!

From August 27 to 29, Brazil time, the highly anticipated Fitness Brasil Expo 2026 fitness equipment exhibition was held in São Paulo and was attracting widespread attention from the global fitness industry. As a professional brand deeply engaged in the global commercial fitness field, HARISON made a grand appearance at this industry event, occupying Booths I8.1 + J8.2. Bringing a variety of flagship commercial fitness equipment, HARISON made a strong appearance and engaged directly with professional customers from the South American market, comprehensively demonstrating the brand’s core competitiveness in the commercial fitness field.

Fitness Brasil Expo 2026

The Brazil Fitness Equipment Exhibition is the largest, most professional, and most commercially valuable B2B fitness industry exhibition in Latin America. After years of development, it has become a benchmark for the development of the South American fitness industry. The exhibition brings together top fitness equipment brands, industry technologies, and cutting-edge trends from around the world, accurately bringing together a large number of high-quality professional buyers. The core visitor groups include owners of fitness chains in Brazil and neighboring Latin American countries, operators and managers of high-end fitness clubs, fitness equipment importers and distributors, government and corporate procurement units, and purchasing managers from hotels, private clubs, and rehabilitation training institutions.

As a core market for the South American fitness industry, Brazil has tens of thousands of fitness facilities, and the demand for equipment upgrades, new facility construction, and facility upgrades continues to grow. This exhibition has built an efficient platform for business connections and technical exchanges. It is a key gateway for global fitness brands to expand into the South American market, develop channels across Latin America, and establish industry reputation.

HARISON Brings a Variety of Equipment to the Brazil Exhibition

For this exhibition, HARISON selected a variety of market best-sellers and star equipment highly suitable for commercial applications. The lineup was streamlined yet highly representative, covering the two core categories of strength training and cardio training, fully meeting the diverse needs of professional gyms, commercial studios, and high-end facilities.

The featured products included the G40 Series professional commercial strength equipment, the B3720 Eco Commercial Indoor Cycling Bike, the 1103 Track Eco, and other equipment.

Among them, the G40 Series, as the brand’s AI smart strength training series, featured four core machines at the exhibition: the G40105 Track Eco Lat Pulldown / Low Row Machine, the G40101 Track Eco Seated Shoulder & Chest Press Machine, the G40102 Track Eco Seated Biceps / Triceps Machine, and the G40106 Track Eco Seated Leg Press Machine. Together, they comprehensively cover training for the core muscle groups of the shoulders, chest, back, arms, and legs.

The entire series of equipment is based on ergonomic design, with scientifically designed movement paths, stable operation, and excellent load-bearing performance. It combines durability and safety and is perfectly suited to high-frequency commercial training environments.

The HARISON booth remained highly popular throughout the exhibition, attracting a large number of domestic and international customers to stop by, visit, and experience the equipment in person. HARISON’s professional sales team and technical staff warmly welcomed every visitor throughout the event, patiently and carefully explaining the core advantages, technical highlights, and applicable scenarios of each piece of equipment. Based on the operating characteristics of fitness facilities in the South American market, the team provided customers with customized fitness facility equipment configuration solutions and purchasing cooperation plans.

In response to customers’ various inquiries, the team provided professional answers and detailed demonstrations. With professional service capabilities and a sincere attitude toward cooperation, the team earned high recognition and unanimous praise from customers at the exhibition, with continuous on-site discussions and cooperation opportunities.

HARISON: 30 Years of Development in the Global Fitness Industry

Founded in 1996, HARISON has spent nearly 30 years developing and accumulating expertise in the fitness industry. The company has completed its global strategic layout and grown from a single equipment manufacturing brand into an international fitness industry brand integrating R&D, manufacturing, sales, complete fitness facility solutions, and after-sales service.

The brand currently has nine professional R&D centers around the world, with business covering more than 60 countries and regions. It has established multiple branches and service locations, with more than 10 million pieces of equipment sold worldwide and partnerships with more than 10,000 professional fitness organizations.

HARISON has developed a strong presence in major markets including North America, Europe, Australia, and the Asia-Pacific region, and has established a comprehensive global sales and after-sales service system.

Deepening HARISON’s Presence in the South American Market

HARISON’s appearance at the Brazil Fitness Exhibition is an important strategic move to deepen its presence in the South American market and further improve its global market footprint.

In the future, HARISON will continue to maintain a global perspective, uphold its commitment to craftsmanship and quality, and continuously optimize its complete fitness facility solutions.

At the same time, HARISON will continue to deepen its presence in international emerging markets, continuously expand channels in Latin America, Europe, and other emerging markets, connect with customers around the world through high-quality products and professional services, continuously enhance its international brand influence, and contribute to the high-quality development of the global fitness industry.